Understanding how your target audience thinks, acts, and feels is at the core of strategic social marketing. Promotions West is well known for developing culturally sensitive and appropriate campaigns and adaptations of campaign materials and messages.
We use traditional engagement marketing tools in non-traditional ways to create awareness, inform, interact, call to think, and a call to act while changing behaviors. While serving as social marketing agency for the San Francisco Department of Public Health Sexually Transmitted Diseases and Infections, the rate of new syphilis cases dramatically declined. With Go Folic, the folic acid campaign targeted women between the ages of 14 and 45 helping the audience to gain awareness and a better understanding of folic acid. In the area of HIV/AIDS and African Americans, Promotions West created the Ms. Ellie, Some Secrets Can Kill You campaign targeting African Americans, using a faith-based icon as the role model. As a result, the number of African Americans in San Francisco getting tested for HIV increased.
Other related services include: ethnographic community research, formative research, message testing, partner development, communication with stakeholders and partners, materials development and distribution, targeted media relations and brand management.
Mikael Wagner is serving as Project Management Consultant with the San Francisco Department of Public Health, Population Health Division.
Mikael Wagner is back from a 2 year assignment with the Office of National Drug Control Policy where he managed a national youth anti-drug media campaign with the White House in Washington, DC.
Promotions West is now providing Social Media planning and management consulting. In addition. we are offering workshops on Cultural Competency & Project Management.