Creative Strategies Through

• Behind every successful campaign is a simple truth: people want to feel heard. For more than three decades, we have been involved with organisations, governments, community groups, and businesses to build trust through honest, strategic communication. After seeing organisations mistreated because of the colour of their skin or the languages they spoke, we created a public relations & marketing agency to serve those on the fringe. This exploration helped us share lessons to strengthen their communities and help them navigate the process.

• My career has taken me from local communities to national initiatives, from the United States to Australia, but one belief has remained constant: the best communication begins with listening and hearing what may not be shared. Promotions West was built on that philosophy. Whether I am helping an organisation navigate change, engage communities, prepare for a crisis, or tell its story with authenticity, my goal is always the same: Help people connect. Help people understand. Help people move forward to achieve their goals.

• At Promotions West, we create strategic marketing and community engagement campaigns that shape advocacy and public policy, create impact, and influence behaviours. We build communication strategies from the ground up, involving priority audiences and their communities to achieve success. Using divergent thinking strategies, our team provides each client with the highest level of personal attention through professional, ethical consulting.

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• We pride ourselves on using active listening skills to help our clients develop successful campaigns. Valuable insights come not from speaking, but from hearing the experiences, concerns, and aspirations of community members, colleagues, and partner agencies. We listen to what is said, as well as what is not verbalised, without judgment. We strongly believe that Effective communication is not about having the loudest voice in the room; it’s about creating a genuine connection.

• Nationwide, Promotions West brings extensive experience in media relations, public policy, and advertising. Our founder, Mikael Wagner, served in President Barack Obama's administration as the Media Policy Analyst with the Office of National Drug Control Policy. Wagner led Above the Influence, a national youth anti-drug media campaign. It focused on digital and social media, promotions & advertising, developing youth anti-drug curricula, media buys, working with teen celebrities and anti-drug spokespeople, while developing national partnerships and coalitions across the United States. 

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Today, Promotions West is based in Melbourne, Australia, providing global marketing & public relations consulting.